We’re pleased to unveil Amazon.co.uk as our first retail partner for GFI VIPRE Antivirus Lifetime Edition. This innovative new version of our award-winning antivirus and antispyware solution enables you, as the consumer, to cut the cost of antivirus and gain peace-of-mind knowing you are protected for the lifetime of your PC.

After successful consumer retail trials of the Lifetime format in the US, we’re launching VIPRE Antivirus Lifetime in the UK via Amazon.co.uk

VIPRE Antivirus Lifetime is a fully featured PC security solution with antivirus, antispyware and firewall, with the added advantage of lifetime protection and antivirus definition updates. Consumers pay only the one-off retail price for the product and will receive virus definition updates for the life of the PC on which it is first installed.

“The sheer scale of Amazon’s reach within the UK gives us the platform we need to alert consumers to the retail launch of VIPRE Antivirus Lifetime,” said Alex Eckelberry, general manager of GFI Software’s Security Business Unit. “Lifetime is a market-changing product for retailers and consumers. By offering VIPRE Lifetime for a compelling and affordable one-off price, retailers such as Amazon can take full advantage of up-selling and cross-selling opportunities, while consumers get peace-of-mind and a substantial saving on the cost of antivirus software compared with annual renewals over the average life of a PC.”

About VIPRE Antivirus Lifetime Edition

VIPRE Antivirus Lifetime Edition is designed to provide the fundamental, necessary desktop malware protection that users need in today’s threat environment. Instead of creating a product loaded with “marketing” features (such as parental controls or online backup), GFI focused on the core features that provide users with comprehensive protection – desktop firewall, host-based intrusion prevention (HIPS), malicious URL filtering and an intrusion detection system (IDS). This enables the best protection on the market today with minimal demand on system resources.

It includes notable features such as extensive support for removable drives; support for 64-bit environments, including a 64-bit boot cleaner and 64-bit rootkit scanner; support for Mozilla Firefox Scan Extensions; and other capabilities to bolster the efficiency and performance of VIPRE.

Pricing and availability

GFI VIPRE Antivirus Lifetime is available for pre-order now from the Amazon.co.uk website. VIPRE Antivirus Lifetime for a single PC has a recommended retail price of £59.95. Virus definition updates and protection continues for the life of the machine with no annual renewal fees or additional charges. All prices include VAT.

VIPRE is compatible with both 32 and 64-bit versions of Windows 2000, XP, Server 2003, Vista, Server 2008, Server 2008 R2 and Windows 7.

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