Direct Revenue Appoints Andrew Reiskind Chief Privacy Officer.

Reisking previously worked for Weil, Gotshal & Manges and most recently he was with interactive marketing firm Modem Media.

He has his work cut out for him.  As Eric Howes notes:

Among the more onerous and objectionable practices currently associated with DR’s software are the fact that

* DR’s software is often illegally stealth-installed through security exploits

* DR’s software is often installed through ActiveX, drive-by-downloads that offer poor notice & disclosure

* DR’s software employs resuscitators to thwart the removal of its software

* DR’s software may arbitrarily remove other software from users’ PCs

* DR’s software provides no locally installed uninstaller (MyPCTuneUp doesn’t count as an uninstaller, even if an “Add/Remove Programs” entry points to it, because the MyPCTuneUp.com site is poorly disclosed to users, may not be accessible if a PC is severely infested with adware, and is reportedly unreliable in removing DR’s software.)

Alex Eckelberry
(thanks Eric)