Direct Revenue talks about going on the offensive

Oh well, I guess here come more cease and desist letters.

But last week, DirectRevenue CEO Jean-Philippe Maheu indicated to OnlineMediaDaily that the company is prepared to go on the offensive, and raised the possibility that the company will intervene to prevent its software from being deleted by adware removal companies.

“I think that if we’re going to clearly mark opt-in, [anti-spyware companies] should clearly mark opt-out,” he said. He was referring to some software removal programs that consumers either purchase or download to rid their computers of unwanted programs; these programs often automatically delete Direct Revenue’s adware.

Link here.

Alex Eckelberry
(Thanks Suzi!)