shutterstock_99397655Welcome to GFI’s new series for TalkTechToMe. Each Friday, “On the beat” will highlight key current stories from the world of technology.

Gadgets, trends, product reviews and anything else that’s making news – it’s all fair game.

So let’s get started. Here are five stories that surfaced on the beat:

And the winner is…

Sevenly recently earned the title of “America’s Most Social Small Business.” The honor was bestowed by Mashable, creator of a 32-company tournament modeled after the annual three-week college basketball bonanza that determines a national champion.

Every seven days, Sevenly donates a portion of its clothing and accessories sales to a different non-profit organization. Deemed the most “socially savvy” small business, Sevenly earned this feature story on Mashable. How’s that for exposure?

Does your business use social media to its advantage? Depending on your answer, it’s either time to develop or refine your social strategy. Consider this Forbes factoid: Nearly 4 in 5 consumers (78%) say companies’ social media posts impact their buying habits.

Coming attraction?

Does the name “Brian Krebs” sound familiar? Here’s guessing you’re aware of his work, even if you don’t immediately know it: The author of IT security blog KrebsonSecurity broke the news of the massive credit and debit card breach that burned U.S. retail giant Target.

Well, the Hollywood Reporter broke news that Sony bought the rights to a New York Times story about the breach – and Krebs in particular. Pieces are in place to write a screenplay “inspired by the article and set in the high-stakes international criminal world of cyber-crime.” It’s all based on Nicole Perlroth’s “Reporting From the Web’s Underbelly,” a February 16 feature of the IT security expert.

The fast lane

Whether you’re on the road or online, traffic is aggravating. Apple and cable provider Comcast seem to agree. The Wall Street Journal reported the companies are discussing joining forces to give consumers a congestion-free streaming television service. Users of the Apple TV box would receive “special treatment on Comcast cables to ensure it bypasses congestion on the web,” according to the report.

A deal is far from definite. And discussions between the two sides are nothing new. But as more TV viewers opt to stream video, establishing a partnership that offers Apple and Comcast content makes perfect cents … err, sense.

Harder to hack

Tumblr is taking steps – two, actually – to enhance security. The popular blogging platform that incorporates mixed-media posts added two-factor authentication (2FA), according to this TechCrunch story. This means information beyond a username and password is required for account access. To set up 2FA, users will need their phones and the unique one-time code sent via SMS or through an authenticator app (Tumblr suggests Google Authenticator for iOS and Android).

Of course, 2FA alone doesn’t ensure account security. But it’s a smart move, considering the number of users. Tumblr’s home page says it features 177.3 million blogs and 80.6 billion posts.

Eyes on the prize

Brace yourself for impact. The Associated Press reported that style and Internet connectivity are set to collide.

Google is partnering with the Luxottica Group, the world’s largest eyeglass company and maker of Ray-Ban and Oakley frames. Enlisting the Italian company’s services is designed to make Google Glass – a web-connected device that looks like a pair of glasses – more fashionable and less futuristic.

Google gets it. It’s conceivable that more people will pay the estimated $299 for a stylish pair of specs when Glass is available on the consumer market. It’s one thing to like Star Trek characters. It’s another thing entirely to dress like them.

(Sorry, Trekkies.)

What’s your take? Leave a comment below.

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