Many companies have policies to prevent end users directly accessing social media sites such as Facebook due to time wasting and security concerns. Meanwhile, most web monitoring and filtering tools can block Twitter, Facebook, Google+, Instagram and others. Once these are blocked, IT thinks their networks are safe, time is no longer wasted, and bandwidth is preserved.
But go to just about any website and you see your Facebook photo with a place to comment, like or share. Twitter and other services are also likely represented. Voila, users are now exposed to all the components and cookies that come with these social sites, and all they need to do is click or enter a comment and they’ve invoked at least part of the service you are trying to block.
This is called indirect or unintentional web requests.
Low-level web monitoring or blocking tools have no clue what to do with unintentional requests. You need a tool that lets you distinguish between intentional browsing such as going directly to Facebook, or unintentional requests where social media hooks are embedded in an otherwise acceptable website.
GFI WebMonitor strengthens your web security by enabling admins to block websites from loading social media referrals and advertising. The tool can report on what sites are blocked, and how ad and social referring is handled.
Find out more about how to solve this problem by reading our GFI WebMonitor Whitepaper.