When I meet with IT managers to discuss their network needs, our conversations typically go something like this:

“I need network acceleration!”
“That’s great! Why?”
“Because my applications are running slowly.”
“That’s not good. Why is that?”
“Because they are not being accelerated.”
“I see. So, what else is going through your network?”

I’m usually met with blank faces after I ask that last question.

Application acceleration is only part of the picture. For sure, acceleration can help to make key business applications perform better, but acceleration alone is certainly not a magic bullet.

Understanding the flow of traffic on your network is really the most critical step to ensuring reliable application performance. Only after there is insight into how network resources are being used can any sensible and informed decisions be made about application prioritization. That baseline of the environment provides the critical information required to take action.

It’s just a fact that not all applications can be accelerated. One common question that I get asked is, “can you accelerate my VoIP or can you accelerate our video conferencing applications?” With real time applications such as VoIP and video conferencing, it’s important to shed the notion that “faster equals better” when faster isn’t possible. Unified Communications applications like Microsoft Lync and Avaya Aura can’t be accelerated or compressed like traditional applications can. However, UC applications can absolutely be protected and prioritized in terms of their relative importance to the business.

This approach also extends to users and groups. In many cases, an individual or a function of a certain application may take precedence over another individual or function. The ability to ensure multi-layer control within the business framework is something that has traditionally been available in most aspects barring the network. By enabling this, businesses can ensure that strategic functions and tasks take priority over less important traffic.

For example, if the CEO of your company has to make a video conference call to Barak Obama on Tuesday between the hours of 10:00 am – 11:00 am, then clearly, that call would need to take priority over all other applications and also other users of the video conferencing system. At the same time as that call, the corporate payroll is due to be submitted to the bank to issue payment. This would need to pushed up the queue and potentially be number 2 in terms of network priority and then number 1 as soon as the video conference is over with the President.

By leveraging Exinda’s industry leading WAN Optimization solution, workflows that cater to critical business requirements can easily be implemented to ensure that these conditions can be catered to. Optimization simply means to bring together and engineer a harmonic result. Exinda offers the ability to ensure that your IT environment is adaptable to your business needs instead of trying to reverse engineer the business needs to fit your technology.

To see how Exinda can help orchestrate your network to improve business application performance, contact us today.