WhenU is making a move into comparison shopping, a market that is currently being served with products like SideStep and Dealio.  The new versions of WhenU Save and sister product SaveNow incorporate the company’s new TrueRelevance technology, which provides shopping comparisons.

From WhenU:

A consumer that has WhenU Save with TrueRelevance™ installed who views a Web page describing a particular product or service for sale may instantly receive competitive offers from other merchants for the exact same product or service, saving both time and money.  If the same consumer shops for airline tickets, TrueRelevance technology enables WhenU to offer instant, one-click access to other available flights to the consumer’s chosen destination on the same date that may prove less expensive or more convenient.

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Alex Eckelberry